Strong business positioning needs compelling messages

Key message and narrative development

Your business positioning depends on clear, compelling messages, considered Q&As and a unique narrative. Messaging is business critical – this is the absolute pillar of all effective communication for leaders and leadership teams.

Developing key messages is a collaborative task. It involves consultation of key messaging integration, independent research and literature review.

Most importantly, the organisational narrative exercise requires input from key stakeholders. In fact, their involvement in the journey is critical to developing a framework they believe in and are more likely to use.

Through these contributions and exceptional writing, your narrative will tell a compelling story of your past, present and future.

business positioning, Messaging Workshops, Communication Skills training George Sydney

The benefits of clear messaging and an organisational narrative

  • Strong, credible and compelling business positioning that will underpin your marketing strategy
  • A positioning statement and supporting literature all staff can reference
  • Ability for all staff, particularly sales and leadership teams, to communicate consistently about the company, products and services with target audiences
  • Message consistency across all platforms to improve the effectiveness of your marketing efforts
  • The early identification of ‘holes’ in your positioning or desired positioning

Good messaging starts with due process

Training George will embark on a process that involves the key stakeholders in your business – and in some cases – industry:

Stage 1 – Research to uncover industry, competitor and stakeholder insights.

Stage 2 – Half Day Workshop to discuss and debate emerging themes.

Stage 3 – Message / Narrative development.


Book an obligation free consultation now for more information or a custom proposal.

Marie ElDaghl, Communication Specialist, Training George Sydney

Trust Marie El Daghl with your messaging

Over the last 20 years, Marie has worked and excelled in organisational communication of which messaging and narrative development has been a big part. She has worked with brands big and small to help them nail what they want to say – and how to say it. Amongst them Mastercard, Nespresso, Amazon, Purifas, Dexa Group and more.

The messaging she has worked on has underpinned sales and marketing strategies, communication training and the development of marketing assets from brochures to websites.

Learn about Marie here.


What Clients Say.

“We came to Marie with a product and close to no idea how to sell it. Not only did she help Purifas articulate its key ideas and messages, she did it in a way that fostered a brand, grabbed attention and elevated the esteem of the product to new heights. Her ability to articulate ideas and facts  showed how great of an understanding she had of our brand and its position, and the future direction we needed to take it. Marie is exceptional at highlighting our point of difference and making sure we stood out amongst the rest and for that Purifas is forever indebted to her.”

Ibrahim Samaan, CEO, Purifas.

“Marie’s outstanding communication experience and expertise not only makes her a great trainer – but great at spotting what is hindering the communication of key messages. Her training not only prepared me for a new media facing role, but also helped identify the gaps that the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend her to anyone interested in a serious and thorough lesson in communication”.

Sarah Pike, Former VP Marketing & Communication

“Marie looks at communication on an individual and organisational level – before getting to the specifics of communicating with media. Her training is thorough, well put together, highly engaging and effective. I highly recommend her to anyone with leadership aspirations and any organisation that takes its brand and reputation seriously.”

Tamara Jawad - PR & Public Affairs Manager

“Marie did exactly what she said she would. She listened. She took my thoughts and aspirations for the business out of my mind and perfectly articulated them in the most beautifully simple and inspiring way. Our Vision, Mission and Values are set and perfectly capture what it is that we are trying to achieve. And most importantly, are crystal clear and exciting for all staff current and future to embrace and proudly work towards.”

Abraham Hatoum, CEO