Podcasting, and why you need to get started

How to start a podcast on itunes - Great Podcast Expectations, Jye Smith - Commical Business Podcast

Enjoy talking? Have something on your mind you’d like to share? Perhaps you’re a business looking for a new way to advertise? A podcast might be the answer you’ve been looking for.

Podcasts are a rapidly growing medium, connecting brands to audiences in a new and unique way.

Unlike other advertising platforms, podcasting is an incredibly private and personal medium. It’s an excellent channel for building a thought leadership platform, and a great opportunity for businesses to reach new clientele.

If you’ve ever wondered, “how can I start a podcast on iTunes?” this podcast episode provides great insight into the world of this new phenomenon.

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Is a podcast the correct move for my business?

The answer is yes – all brands have ideas to share. Podcasts don’t need to be about your own company; successful business podcasts focus on solving problems and providing wisdom on industry-relevant topics.

In this episode of the Commical Podcast, Marie speaks to Jye Smith, podcast expert, producer, and director of Double Star Co. He talks about all things podcasting and explains why a podcast could be the next big thing for your business.

In this upbeat episode, no topic is off the table. Jye discusses his experience talking about sex, entrepreneurs, and even bees – all through podcasting. He highlights the benefits of having an influential voice online, and how podcasts facilitate connection.

Jye breaks down the process of getting started in this informative episode. He shares his tips on finding an idea, choosing the perfect podcast host, budgeting for equipment, and much more. Podcasts provide a rare opportunity for natural, honest, and raw conversations with your audience. Listen to this episode to find out how you can get yours started.

About Jye Smith

The talented and creative Jye Smith is a successful strategist, podcast producer, and agency coach. A finalist in the AdNews Emerging Leader of the Year 2019 and listed in B&T’s 30 under 30 leaders of tomorrow; he is a force to be reckoned with.

With over 15 years of experience, Jye has held senior positions in creative, public relations and digital agencies. Notably, working for companies such as Weber Shandwick and PWC.

Jye is now the director of DoubleStar Co, a creative studio specialising in brand, design, and strategy for a hyper-visual world. He’s also the principal of culture consultancy, You’re Good, Get Better, and sits on the board of Vibewire, a youth accelerator hub.

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